The history of the Massolinos and their wine became entwined with the history of Serralunga d’Alba in 1896, when Giovanni founded the Estate. Giovanni was the very first person to bring the electric current to the village. An enterprising, tenacious and creative man, progenitor of a family that has made the combination of inspiration and tradition something to be proud of. The philosophy of Massolino: making wine with passion, in its land of origin; preserving the typical characteristics of the autochthonous grape varieties; being convinced that there is a deep and tangible link between the vines, hills and winegrowers, made up of affinities cemented, by habit, to the land. Since 1896, the Massolino family has been making wine this way, loyal to this philosophy and to the capacity for innovation in the name of tradition. In short, loyal to itself.